From paper to progress: How UX Design increased Seminary registration by 250%
Making registration easy—and fast!—for everyone
- The Church of Jesus Christ of Latter-day Saints
- Design system, Digital Product / UX Design, Mobile
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Summary
Designed a mobile-first, user-friendly online registration tool for a religious scripture study class (Seminary).
Role and Team
- Product Designer ✋
- Product Owner
- 4 Key Business Stakeholders
- 6+ Engineers
Skills
- User research
- Journey mapping
- Personas
- Responsive design
- Design thinking
- Communication
- Cross-functional collaboration
- Design system creation
Outcomes and Impact
- Registrations exceeded targets by 250%
- Streamlined leader workflow
- Improved user satisfaction for families, leaders, and administrators
Overview
Struggling with a paper-based student registration system for a religious scripture study class (Seminary), we designed a user-friendly, online tool. The result? A massive increase in registrations and a faster, happier user experience for families, leaders, and administrators.
The problem
Signing up for Seminary classes used to be a tedious task. Families filled out paper forms, local leaders managed the logistics, and church staff struggled with data input and planning. We needed a smoother and more efficient way to register students.
Who we helped
- Families: Parents and guardians wanted a fast and easy way to register their children.
- Local Leaders: Ward and stake leaders oversaw registration and needed a simpler system.
- Church Staff: Staff needed better data to plan for class sizes and teacher assignments.
My role
- Talked directly with parents and leaders to understand their needs (think quick interviews!).
- Focused on a mobile-first responsive design for on-the-go registration.
- Created wireframes to show the registration process and get everyone on board.
- Worked closely with the engineering team to make sure the online tool was fast and user-friendly.
- To ensure clear communication with the development team, I created a style guide outlining design elements. A precursor to today’s design systems.
The Impact
- Registrations skyrocketed! We saw a 250% increase in signups within 9 months, exceeding our initial target.
- 75% of targeted students registered within 6 weeks, making the process much faster.
- We designed a dashboard for leaders to track registration progress – a feature they love!
- Families and leaders raved about the new system, with comments like “It was so easy!”
Key Learnings
- Even a little user research can make a big difference in user satisfaction and project success.
- Strong UX leadership involves teamwork, clear communication, and problem-solving to deliver great user experiences.