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9 Replies to “Comcast rebranding critique”

  1. my only question is why? why the change? why the logo treatment? why the x like that? sure it's balanced and the color is attractive, but is there reasoning behind those decisions?

  2. I'd argue that it is much weaker. It basically looks like red sans serif type, with nothing to distinguish it from any random red letters on a sign somewhere. The attempt at symmetry with the X and Y just seems weird, calling attention to some really odd negative space between the x and f, as well as the t and the y.

    The comcast logo at least had the round o and c, and the red circle to match up to that. The Is look weird

  3. Only their board knows why the change, my guess would be that they're trying to distance themselves from their terrible customer service reputation and some how appear as a fresh face to new customers. Digging through their site, it looks like they had a service called Fancast Xfinity TV (http://j.mp/bM92JD) and their focus might be there moving forward.

  4. Perhaps. But I think we can agree that it's one that's not very inspiring.

  5. my only question is why? why the change? why the logo treatment? why the x like that? sure it's balanced and the color is attractive, but is there reasoning behind those decisions?

  6. I'd argue that it is much weaker. It basically looks like red sans serif type, with nothing to distinguish it from any random red letters on a sign somewhere. The attempt at symmetry with the X and Y just seems weird, calling attention to some really odd negative space between the x and f, as well as the t and the y.

    The comcast logo at least had the round o and c, and the red circle to match up to that. The Is look weird

  7. Only their board knows why the change, my guess would be that they're trying to distance themselves from their terrible customer service reputation and some how appear as a fresh face to new customers. Digging through their site, it looks like they had a service called Fancast Xfinity TV (http://j.mp/bM92JD) and their focus might be there moving forward.

  8. Perhaps. But I think we can agree that it's one that's not very inspiring.

  9. Also with TGC and NBC now joined in Comcast, NBC’s golf starting Saturday will be rebranded “Golf Channel on NBC” and will incorporate Golf Channel’s on-air look, including its graphics. … ESPN last week tried new wrinkles on college hoops, …

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