• my only question is why? why the change? why the logo treatment? why the x like that? sure it's balanced and the color is attractive, but is there reasoning behind those decisions?

  • plasko

    I'd argue that it is much weaker. It basically looks like red sans serif type, with nothing to distinguish it from any random red letters on a sign somewhere. The attempt at symmetry with the X and Y just seems weird, calling attention to some really odd negative space between the x and f, as well as the t and the y.

    The comcast logo at least had the round o and c, and the red circle to match up to that. The Is look weird

  • Only their board knows why the change, my guess would be that they're trying to distance themselves from their terrible customer service reputation and some how appear as a fresh face to new customers. Digging through their site, it looks like they had a service called Fancast Xfinity TV (http://j.mp/bM92JD) and their focus might be there moving forward.

  • Perhaps. But I think we can agree that it's one that's not very inspiring.

  • my only question is why? why the change? why the logo treatment? why the x like that? sure it's balanced and the color is attractive, but is there reasoning behind those decisions?

  • plasko

    I'd argue that it is much weaker. It basically looks like red sans serif type, with nothing to distinguish it from any random red letters on a sign somewhere. The attempt at symmetry with the X and Y just seems weird, calling attention to some really odd negative space between the x and f, as well as the t and the y.

    The comcast logo at least had the round o and c, and the red circle to match up to that. The Is look weird

  • Only their board knows why the change, my guess would be that they're trying to distance themselves from their terrible customer service reputation and some how appear as a fresh face to new customers. Digging through their site, it looks like they had a service called Fancast Xfinity TV (http://j.mp/bM92JD) and their focus might be there moving forward.

  • Perhaps. But I think we can agree that it's one that's not very inspiring.

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